It just seemed like yesterday, Ishqbaaz spawned a spin off , Dil Bole Oberoi. The show which started with a buzz now sees the proverbial ‘off-air’ axe sweeping down its neck!

Yes!! You read it right!! Button down on the “NOooooo, Unbelievable, WTF” . Dil Bole Oberoi which had its own slot will now merge with its parent Ishqbaaz.

Ishqbaaz which was a 30 minutes show previously will now turn into a 1 hour show, showing off the love lives of 3 brothers equally!

Wondering why the merger of the shows? The channel and the show makers had hoped for increased and multiplied TRP post the spin off with DBO developing its own viewership base and Ishqbaaz building on its fan base. The calculations of the channel proved to be faulty. Instead of multiplying viewerships, the fandom actually got divided!

The reduction of TRP’s for both shows forced the channel to take a hard look at DBO. They reconsidered their decision and decided to club DBO with Ishqbaaz.


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